Google Ads Setup for IT Services

I need a Google Ads specialist who can drive more bookings for both remote and on-site help. The campaigns must cover three key service lines—remote computer support, on-site home or office visits, and emergency same-day repair—while remaining fully compliant with Google’s tech-support policy so nothing is ever flagged or suspended. My audience is broad: home users who simply want their PC fixed, small-to-medium businesses looking for reliable ongoing IT support, and anyone facing an urgent computer problem right now. Because of that mix, I expect tightly themed ad groups, device-specific bid strategies, and compelling ad copy that speaks to each group’s pain points and urgency. I already have a conversion-optimised website and inbound call tracking in place; you will be plugging your work into that stack and making sure every click can be traced to a call or a booking form. Keyword research, negative list building, and smart use of location and time-of-day targeting are critical. Past experience navigating Google’s restrictions on tech-support terms is a must—please show examples of compliant ads you’ve run. Deliverables • Campaign strategy document outlining structure and budget allocation • Build-out of Search and (if advisable) Performance Max campaigns • Three ad copy variants per ad group, written and uploaded • Conversion tracking verified in Google Ads and GA4 • One-week post-launch optimisation pass with a short performance report If you’re confident with Google Ads Editor, Tag Manager, and policy-friendly copywriting, let’s get this live and booking jobs fast. Budget: NZD 250–750