Grow Hotel SaaS Leads with SEO

SEO & Digital Marketing Specialist (Freelancer) Company: IntelliStay – Hotel Management Software Website: www.intellistay.in Location: Chennai / Remote Engagement: Freelance / Part-Time / Monthly Retainer IntelliStay is a growing cloud-based hotel management software platform. We are looking for an experienced SEO & Digital Marketing Specialist to strengthen our online presence, improve Google search rankings, generate qualified leads, and manage our social media marketing activities. Key Responsibilities: Search Engine Optimization (SEO) Improve organic Google search rankings for relevant hotel management software keywords. Perform keyword research, on-page SEO, technical SEO, and backlink building. Optimize website content and landing pages. Monitor performance through Google Search Console and Google Analytics. Google Ads & Lead Generation Plan, launch, and optimize Google Search Ads campaigns. Identify high-conversion keywords targeting hotel owners and decision-makers. Manage advertising budgets and improve cost per qualified lead. Track enquiries, demo bookings, and conversions. Social Media Management Create and publish engaging content on LinkedIn, Facebook, and Instagram. Develop promotional posts, product feature highlights, reels, and short videos. Maintain a consistent content calendar. Improve brand visibility and engagement. Reporting & Performance Submit monthly SEO, Google Ads, and social media performance reports. Track leads, conversions, and campaign ROI. Recommend strategies for continuous improvement. Preferred Candidate: Proven experience in SEO and Google Ads. Experience with B2B SaaS or technology products preferred. Good understanding of social media marketing and content creation. Ability to work independently and deliver measurable results. Experience generating quality business leads. Engagement: Monthly retainer, based on experience and scope. Budget: INR 37500–75000