Illustrative Graffiti Business Card
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- Design & multimedia
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Omschrijving
I need an illustrative artwork for a business card. The theme should be a brick wall with graffiti. The graffiti should be in bright and vibrant colors.
Creative Brief: Event Business Card Design
Project Overview & Objective
Design an eye-catching, two-sided business card for Llab designed specifically to stand out in a stack at networking events.
The concept relies on the metaphor of "throwing spaghetti at the wall" to capture the chaos and frustration of random marketing tactics. The card establishes this problem on the front, while positioning Llab on the back as the strategic relief that builds custom, structured marketing systems.
Target Audience & Tone
Audience: Small business owners, entrepreneurs, and event attendees experiencing marketing burnout (represented by persona "Overwhelmed Olivia").
Tone & Aesthetic:
Front: Gritty, tactile, photographic, vibrant, disruptive.
Back: Clean, modern, trustworthy, structured, relieved.
Design Specifications
Front Cover: The Problem
Concept: A visual depiction of haphazard marketing ("throwing spaghetti at the wall").
Visual Elements:
Background: Real brick wall texture (white brick or Llab orange #d05f28 brick).
Artwork: The word "Marketing" spray-painted in authentic graffiti lettering, layered with photorealistic spaghetti and sauce splattered across the wall.
Art Direction Requirement: Must look like a real, high-resolution photograph of actual street art on genuine brick. It must not appear cartoonish, vector-based, or visibly AI-generated. (Ricki will supply three photographic style-reference files).
Back Cover: The Relief & Connection
Layout: Clean 50/50 split on a solid white background (zero graffiti or distress).
Left Side (Contact Details):
Name: Ricki
Title: Growth Strategist
Company: Llab
Direct Contact: Phone, Email, Social Channels, Website URL.
Right Side (The Solution & Hook):
Visual: Visual representation of "Overwhelmed Olivia" in a calm, relieved state (illustration or photo style TBD).
Message/Hook: Short, punchy copy addressing the chaos and positioning Llab's custom marketing plans (e.g., "Stop throwing spaghetti at the wall. Build a marketing plan that actually sticks." — Final wording TBD).
Optional Action Element: QR code leading to a 7-day trial or free marketing assessment.
Brand Guidelines
Company Name: Llab (capital "L", lowercase second "l").
Primary Brand Color: Llab Orange: #d05f28.
Brand Font: Cottorway (included in brand kit).
Logomark: Llab logo with orange bar and "MARKETING" descriptor subtext.
Assets Available: Vector source files (.ai, .svg), icon/favicon packs, and font files supplied via Llab Brand Kit .zip.
Technical & Print Production Specs
Dimensions: 3.5" x 2.0" (Standard US Business Card) + required bleed (typically 0.125" / final canvas 3.75" x 2.25").
Resolution: Minimum 300 DPI.
Color Profile: CMYK.
Finish: Spot Gloss / UV coating on the front artwork to make the colors and sauce texture pop; uncoated or matte finish on the reverse for clean readability.
Print Volume: Estimated initial run of 250–500 cards.
Budget: USD 30–250
Deze opdracht is 100% op afstand.
Skills
- Graphic Design
- Illustrator
- Logo Design
- Adobe Illustrator
- Illustration
- Creative Design
- Color Design (Iro Shitei)
- Business Card Design
- 2D Drawing
- Art Direction (Bijutsu Kantoku)
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