Street Food Chain Logo and Brand Identity

LOGO DESIGN BRIEF & BRAND IDENTITY Brand Name: The Street Spice Co. Tagline: Crafted Flavours, Honest Ingredients Industry: QSR / Tech-Integrated Street Food Chain Core Product: Standardized, 100% Natural, Chemical-Free Pani Puri served via Smart Carts. 1. BRAND STORY & PHILOSOPHY The Street Spice Co. traditional street food (Pani Puri) ko modern, hygienic aur 100% natural way mein serve karta hai. Hum 0% artificial preservatives, RO water, aur smart automated carts use karte hain. Humara goal street food mein Trust, Modern Hygiene, aur Authentic Taste lana hai. 2. COLOR PALETTE (STRICTLY FIXED) Must strictly use these exact colors: Primary Color: Deep Sunflower Yellow (Appetite, Energy, Street Vibe) Secondary Color: Royal Navy Blue (Trust, Hygiene, Premium Tech) Accent Color: Pure Crisp White (Cleanliness, Contrast) 3. TYPOGRAPHY & FONT STYLE Font Style: Modern, Bold, Clean Sans-Serif (e.g., Montserrat Bold, Poppins Bold, Proxima Nova). Requirement: Clear readability from 15–20 feet distance. No messy script or handwritten fonts. 4. LOGO DESIGN DIRECTION & REQUIREMENTS Emblem / Circular Badge Format: Primary logo ya secondary icon Circular Badge format mein fit hona chahiye taaki illuminated LED cart boards, circular signs, aur caps/t-shirts par easily print ho sake. Clean & Modern Iconography: Subtle icons allowed (e.g., spice leaf, mortar-pestle, water drop, or sleek smart badge). Avoid Cluttered/Cheap Visuals: Hand-drawn puri plates, chef faces, fire vectors, ya cartoonish street cliparts strictly avoid karein. 5. REQUIRED DELIVERABLES FROM FREELANCER Primary Horizontal Logo: Full Brand Name + Tagline (Crafted Flavours, Honest Ingredients). Circular Badge Emblem / Icon: Compact circular badge version for LED boards, social media profile pictures, and apparel patches. Monochrome / Single-Color Versions: Pure Black and Pure White vector versions for single-color printing (tissue papers, eco-bowls). Master Source Files: Vector source files (AI, EPS, SVG, PDF, PNG with transparent background 300 DPI). Brand Guidelines Sheet: Color HEX/CMYK codes and typography font names. Budget: INR 1500–12500