Drive Luxury Villa Booking Growth

Performance Marketing Manager Industry Context This role sits at the intersection of luxury hospitality, travel, and high-consideration e-commerce. The business operates a global portfolio of handpicked luxury villas available for daily rentals across top destinations, serving discerning travelers who prioritize privacy, design, and premium hospitality. The ideal candidate understands the unique dynamics of this space: Long consideration cycles and extended booking windows typical of luxury travel Strong seasonality across global destinations High-ticket transactions requiring trust-building and premium brand positioning HNWI/UHNW audiences who respond to aspiration, exclusivity, and experience-led messaging Competitive OTA landscape and the need to differentiate through direct booking channels Role Overview We are looking for a results-driven Performance Marketing Manager to own paid acquisition across all digital channels, driving qualified luxury traveler bookings at profitable ROAS. You'll build, execute, and optimize full-funnel campaigns across Google, Meta, and programmatic channels while working closely with revenue, sales, and creative teams. Key Responsibilities Paid Acquisition & Channel Management Plan, launch, and optimize paid campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), TikTok, and programmatic/display networks Manage retargeting and remarketing funnels for high-intent luxury travelers Identify and test new channels to diversify acquisition (Pinterest, OTA partnerships, influencer amplification) Strategy & Growth Develop full-funnel acquisition strategies aligned with booking revenue targets and seasonality across global markets Own CAC, ROAS, LTV:CAC, and conversion rate targets; allocate budget across channels and geographies for maximum ROI Run structured A/B tests on creatives, audiences, landing pages, and bidding strategies Analytics & Reporting Build and maintain dashboards (GA4, Looker Studio, ad platforms) tracking spend, CPA, ROAS, and booking performance Implement and manage conversion tracking, server-side tagging, and attribution modeling Deliver weekly/monthly performance reports with actionable insights for leadership Collaboration Partner with creative teams on high-converting ad concepts and landing page optimization (CRO) Work with sales/CRM on lead quality feedback loops and nurture flows for high-value bookings Coordinate with SEO and content teams on integrated campaigns Requirements 4–7+ years in performance marketing, with a track record in luxury travel, hospitality, or high-consideration e-commerce Expert-level hands-on experience with Google Ads and Meta Ads Manager (certifications a plus) Strong command of GA4, Google Tag Manager, and attribution tools Proven experience managing $100K+ monthly budgets with demonstrated ROAS improvement Data-driven mindset with strong Excel/Sheets and dashboarding skills Experience with CRO tools (Hotjar, Optimizely, or similar) Excellent written and verbal English; additional languages a plus (Spanish, French, Arabic, or Russian advantageous for global markets) Nice to have: Experience marketing to HNWI/UHNW audiences Familiarity with travel industry dynamics (seasonality, OTA landscape, booking windows) SQL or advanced analytics skills Experience with programmatic platforms (DV360, The Trade Desk) KPIs Blended ROAS and channel-level ROAS Cost per qualified booking / CPA Booking conversion rate CAC vs. LTV Share of new vs. returning customer revenue Budget: INR 37500–75000