App User Acquisition Manager India

My consumer-facing mobile app is ready for rapid expansion across India and I’m looking for someone who can turn installs into a daily habit for individual users. Your core mission is simple but demanding: drive a steady, measurable influx of new Indian users and keep acquisition costs under control. The channels I want to lean on are: • Social media and online ads • Influencer and community partnerships • College, event and other on-ground activations You’ll craft the overall acquisition strategy, set clear KPIs for each channel, launch campaigns, and optimise in real time. I’ll rely on you for hands-on execution—everything from negotiating with micro-influencers to arranging campus booths—and for concise weekly updates that show installs, engagement and spend. Ideal background: previous success growing B2C apps in India, comfort with Meta Ads, Google App Campaigns, and regional social platforms, plus a strong offline network for college or event marketing. A 30-day action plan outlining tactics, timelines and forecasted results will be the first deliverable; ongoing performance reports and creative iterations will follow. If you have fresh growth ideas and the numbers to prove they work, let’s talk. Budget: INR 12500–37500