Viral Launch for Paw Planet

Paw Planet is ready for the spotlight and I need a growth-minded marketer who can turn our local roll-out into the kind of viral buzz people talk about for weeks. The app helps pet owners quickly locate trusted veterinarians, groomers, boarding facilities, pet food and toy retailers, walkers, trainers, and even adoption services—all in one place. Our first launch will be in a single city, so every tactic must zero-in on hyper-local discovery before we scale outward. Here’s what I’m looking for: • A full launch plan that covers pre-registration, launch-day hype, and sustained post-launch momentum. • Asset creation or coordination for social, video, and paid campaigns, plus App Store & Play Store optimisation (ASO). • Influencer partnerships, local PR angles, and community engagement strategies that push installs beyond typical ad traffic. • Clear growth metrics (installs, active users, cost per acquisition) and weekly reporting so we can see when we’ve hit “viral.” If you’ve taken an app from zero to everywhere—or you’re confident you can—let’s talk timelines, tools, and how quickly you can get Paw Planet onto every pet lover’s phone in town. Budget: INR 12500–37500