Comprehensive AdWords Traffic Campaign

I’m ready to attract a steady stream of new visitors and need a skilled Google Ads specialist to set up an end-to-end campaign designed purely to boost website traffic. The account is brand-new, so you’ll be starting from a clean slate. Scope of work • Research and compile a data-driven keyword list (I currently have none) that balances search volume and cost-effectiveness. • Build separate campaigns for Google Search, Google Display Network, and YouTube, tailoring the creative and targeting strategy to each platform. • Craft compelling text ads, responsive display assets, and skippable video ads that share a consistent message. • Structure ad groups logically, apply negative keywords, and configure audience segments and placements. • Set up conversion tracking and relevant extensions (sitelinks, callouts, etc.) so I can monitor traffic quality and engagement. • Hand over a concise launch report outlining budgets, bids, and optimisation recommendations for the first two weeks. Acceptance criteria 1. Keyword sheet delivered in Google Sheets with search volume, intent notes, and match types. 2. Campaigns live in my Google Ads account, each approved and free of policy violations. 3. Tracking verified in Google Analytics and Tag Manager. 4. A brief optimisation roadmap that shows how you’ll refine performance after launch. If you’re confident with Google Ads Editor, Keyword Planner, and YouTube’s audience tools—and can write sharp ad copy—let’s get this moving. Budget: GBP 20–250