Urgent Meta Account Setup & Campaign Optimization

Winter hits in a week, and we need someone to create, manage, and optimize high-converting campaigns for both Google Ads (already set up) and a fresh Meta account setup from scratch. The goal is to achieve CPC rates in the range of $0.32 - $1.50 with structured, efficient management. Objective: Drive direct sales inquiries and convert clicks into booked jobs for our local snow-removal service. Brand visibility is key, but every click must result in tangible leads—an optimized campaign is non-negotiable. Scope of Work: • Set up and fully configure a new Meta Business account, aligning it with our Next.js-built site for optimal performance. • Create campaigns for Google Ads and Meta (storms-dynamic interests included): Winter-specific high-impact strategies like “Unlimited snow removal/salting/spot-check clearing.” • Research competitive cold-weather, seasonal keywords for audience targeting. • Ensure scripts/accounts integrate well pixel conversions carefully tied meta-google aligned monthly check-in training brief deliver documents. Budget: CAD 30–250