Senior Lifecycle Marketing Manager

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Position: Senior Lifecycle Marketing Manager Location: Europe/ASIA, Remote Employment type: B2B engagement preferred Remuneration: Competitive total package+bonus. DUTIES AND RESPONSIBILITIES: - Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency - Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys - Drive first-purchase conversion and repeat monetization through targeted CRM initiatives - Own onboarding, retention, churn prevention, reactivation and LTV initiatives - Design and run CRM experiments to identify and scale the highest-value opportunities - Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization - Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis - Work cross-functionally to develop and implement CRM initiatives and experiments - Identify opportunities to improve CRM contribution to overall business revenue - Build momentum and solve problems independently in an environment without a finished playbook - Contribute to the development and improvement of the CRM function - Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development - Lead or coach CRM specialists where applicable. REQUIREMENTS: - Proven track record of personally driving significant commercial impact through CRM - Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result - Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model - Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys - Proven ownership of both first-purchase conversion and repeat monetization - Strong understanding of revenue, conversion, retention and LTV - Strong understanding of CRM attribution and incrementality - Experience working with data to identify opportunities and make commercial decisions - Strong experimentation and problem-solving mindset - Ability to distinguish personal contribution from wider team results - Comfortable working independently without a finished playbook - Ability to work cross-functionally and create momentum without waiting for perfect information - Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage - Experience leading or coaching CRM specialists is an advantage - Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage - English C1-C2 - Fully comfortable working with uncensored AI models and adult-oriented content. BENEFITS: - Competitive salary package - Additional performance-based bonus - B2B contract preferred - Opportunity to take significant ownership of CRM growth and monetization - Direct reporting line to the Co-founder & CMO - International, high-growth AI environment - And many more!!! Originally posted on Himalayas